Verena Schaukal
Advertising manipulates human perception – Verena Schaukal does not
accept that reproach: She manipulates back! In one of her video animations she transforms the
lovely idyllic scene on a cheese packing into a tumultuous scenery of war. Thus foiling the
advertiser’s message and the spontaneous perception of the viewer (respectable the consumer).
Other works of Schaukal take a less spectacular transformation and demonstrate that moralizing is
not Schaukal`s primary concern. Nevertheless these works are equally impressive proofs of her
masterful handling of the medium of video animation.
Her recent photo works are also considerably manipulative. They seem to give insight into the
artist`s life which seems to be full of travels and journeys. In fact they are just skillfully
realized compositions of poster-scenery and reality.
Schaukal`s works are humorous, ironical
and sometimes grotesque starting points of critical reflections on advertising messages and
consumer behaviour.
- born 1971 in Muenster, Germany
- university of applied sciences Muenster, studies of design (1993-99)
- studies at the National Academy of Arts Stuttgart (1999-203)
- studies at the National Academy of Arts Prague (2002)
- École Nationale Supérieure des Beaux-Arts Paris (2003-2004)
- Verena Schaukal lives and works in Paris
2006
- art foundation Baden-Wuerttemberg, Stuttgart [SE]
- Traverse Vidéo, Toulouse
- Vidéo'appart, Paris
2005
- Jeune Création, Paris
2004
- art association Coesfeld (with S. Kutter)
- Art&vidéo... où sont les femmes?, Le lieu unique, Nantes
- Setsuzoku 2. Shopping!, École des Beaux-Arts Paris
- K2004 Château Marianne, Galerie Michael Sturm, Stuttgart
2003
- La vache qui rit, Kunsthalle Göppingen C1 [SE]
- PolyPol 1. Bilderbuero, art association Wuerttemberg, Stuttgart
2002
- endlich. performance in supermarkets in Stuttgart
2001
- bern.basel.berlin., frontstore, Basel
- Work-Art, Bosch Förderpreisausstellung, Stuttgart
- Bilderbuero, Oberwelt, Stuttgart
2000
- klinisch getestet, Buergerhospital Stuttgart
Einzelausstellung
[SE]
2006
- Les Inattendus, Lyon
2005
- Traverse Vidéo, Toulouse
- film festival Muenster
2004
- Le Signal, Biarritz
- Festival Némo, Paris
- European Media Art Festival, Osnabrueck
- Interferenze New Arts Festival, San Martino V.C (It)
2003
- backup film festival, Weimar
2004
- GWK Förderpreis Kunst
2001
- academy award, National Academy of Arts Stuttgart
- 1. award Förderpreis Robert-Bosch AG
2005
- art foundation Baden-Wuerttemberg
- Cité des Arts, Paris
2003
- DAAD-scholarship for Paris
2002
- travel scholarship Kuenstlerwege (association) for Prague
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